What is the best approach to handling incomplete insurance applications?

Handling incomplete insurance applications is a critical aspect of maintaining efficiency and ensuring compliance in the insurance process. Returning the application to the applicant for completion is the best approach because it allows the applicant to provide any missing information directly and clarifies any uncertainties they may have regarding their application. This approach fosters better communication, encourages thoroughness, and respects the applicant's intent to secure insurance coverage.

When an application is returned for completion, it also helps maintain the integrity of the application process. This allows the underwriting team to work with complete data when assessing risk and determining coverage. By giving the applicant the opportunity to complete their application, the insurance company demonstrates a commitment to customer service, while also ensuring that all necessary information is collected to make informed decisions.

Processing with available information might lead to misunderstandings or miscalculations regarding the applicant's eligibility or risk profile, while contacting the applicant for additional details can be effective but may not guarantee the applicant's immediate attention to the request. Rejecting the application outright is a last resort, as it dismisses the applicant's potential interest prematurely and could harm the relationship with the client. Returning the application for completion strikes the best balance between customer service and thoroughness.